Wednesday, October 28, 2009

The "Designerific Method" - happyslip

One form of design is finding the solution to a problem of something in our society, i.e. a design to create the next generation car, or designing advertisements to catch our eye. The key to any good design is its form fitting the function, for the final product to be able to address and solve the problems and requirements listed all adhering to the constraints (usually money and size). The 6 general steps to creating a finalized product through design by IDEO is:

1. Field Research (finding a problem)
2. Identified Problem (stating the problem in a definite form)
3. Ideas (coming up with possible solutions)
4. Prototype (the first draft of a solution)
5. Feedback
6. Repeat



A guest of honor - the creator of "happyslip" (http://www.happyslip.com/) came by to grace us with her humor and her words of advice. She found a creative outlet to share with the world her unique sense of humor, and in some cases point out design flaws in commercials, such as the unrealistic alarm system advertisement in which the actors had completely unrealistic reactions to a burglar. The creator, Christine, used social networking on the internet to distribute her works, and in a way utilized the IDEO "designerific method" to help her improve upon the next video. To parallel the "method" with her latest video- "freak out" (http://bit.ly/3F8QQM ), you could surmise the creation as:

1. Field Research (finding a problem) = Unrealistic commercials
2. Identified Problem (stating the problem in a definite form)= The burglar alarm commercial, specifically.)
3. Ideas (coming up with possible solutions) = parody the commercial with her own rendition
4. Prototype (the first draft of a solution) = produce the video/scripts (in repeat stage, this would be editing to fit time, etc)
5. Feedback = Critique after the work is published, or actually self-critique during production, asking for feedback from her family and friends. After the "final draft", this would be feedback such as comments on the youtube page, etc.
6. Repeat

Christine emphasized the important of step 5 - feedback. To be a good designer, you must be able to handle criticism, good or bad, and learn from it to improve upon your design. In this way, you are able to progress as an artist/designer and continue to create new works, each better than the last.

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